Grofers: Will the Hyper Local B2C Model Survive?
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Code : GOV0065 |
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Abstract: The case is about India-based grocery & FMCG delivery start-up Grofers India. Ltd. (Gofors), which was started in 2013 as a B2B delivery service, connecting more than 1000 merchants. Later on, in developed into an online service that connected offline retailers with customers. It received a seed funding of $500.000 from US-based venture capital firm Sequoia Capital and the founder of restaurant search service Zomato, Deepinder Goyal. In the next couple of years it received another round of funding, and also acquired several companies in the B2B, food tech, and logistics arenas to strengthen its position. By 2015, it had a presence in 26 cities. |
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Pedagogical Objectives:
Keywords : Grofers; Internet Startup; Hyperlocal; challenges; funding; growth; venture capitalists; investors; challenges; grocery delivery
Contents :
» INTRODUCTION
» FUNDING
» OPERATIONS
» BUSINESS MODEL
» TARGETING THE CUSTOMERS
» COMPLICATIONS & OBSTACLES
» EXHIBITS
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